Profit-with-Purpose Investment

What is Profit-with-Purpose Investment?

Profit-with-purpose investment is a term, recently coined, to describe the increasingly popular investment strategy of investing in companies whose focus is on positive social and/or environmental impact as well as profit.

It is important to understand that that profit-with-purpose investments do not favour purpose over profit, but rather profit-with-purpose investors consider the ‘purpose’ side as synergistic with generating profit i.e. a company’s focus on purpose is helpful to their overall focus on generating profit and strong financial returns on capital invested to investors.

Profit with purpose

As such, profit-with-purpose investment is synonymous with impact investment and socially responsible investment (SRI).

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